Why you need a website and Search Engine Optimisation (SEO) more than ever

Importance of having a website

Why do you need a website for your business?

  • Websites drive online sales:

If you’re running a business and getting people through the door, you’re probably wondering why you need a website. These days websites are an intrinsic part of your business brand and the ‘face’ of your business. They’re like your digital storefront, they’re the first thing that people see when they hear about your business. It is a proven fact that once people are aware of you they will look up your website and online presence to see if you are ‘bona fide’. So, you need to make sure that you’re getting this right! If you aren’t sure how to go about doing this, you should consider hiring a professional website designer to help you with designing your website to maximise its reach and visibility. They will be able to help you because they will know what elements to focus on and what works in the online space.

  • Website improves brand presence

It is vital for your business to have a website. You can use it to reach more customers, improve your online reputation and allow people to find you easily. Plus, it is important to be able to show off your business and products/skills on offer to the world. Regardless of what kind of business you own, you want to make sure that customers know about it. This is where websites are so important. The Internet is the largest platform for sharing information, reaching out to customers and making connections. Without an online presence, customers will be unable to find your business or verify you are a business that they can trust, associate with and relate to. A website is a great way to establish your business as legitimate and credible. It also shows that you are serious about your business. Customers are more likely to use your services after visiting your website.

  • Websites drive conversions 

The Internet provides a myriad of possibilities to reach out to a large audience. In fact, there is a great deal more benefits of having a website. By creating a decent WordPress website, you are making it easy for the customers to find the necessary information to make a purchasing decision. If you’re a sole proprietor or a small business, a website can help you to establish a trustworthy brand. If you’re a larger corporation, then a website is a good way to reach out to potential customers. Even if you have a website, it’s a good idea to put a blog on it. This will help you to establish a closer interaction with the customers. Know, like, trust..purchase.

What makes a great website?

A great website is easy to use, looks good, and gives its users an engaging experience. On the most basic level, this means it works. It loads quickly, it’s clear about what it’s offering, and it’s easy to use. This last part is critical. If you’re offering something that’s more conceptual or abstract or is designed more to support an existing community than to come across as an entity in itself, then it’s that much more important that your design is concise. This is an area where having visually interesting elements is almost more important than having good content. Blatant self-promotion is the antithesis of all of these elements. A great website is honest, generous, and interesting.

The best website designers are good at breaking down tasks and using visual contrast to direct users where they need to go. They also know how to use space to create the best atmosphere. But the most important thing is that they create a website that is memorable, one that you’ll remember because it’s so easy to use. The best websites aren’t just easy to use, they’re also aesthetically pleasing and informative. We’ve all had the experience of surfing the web and getting lost. A great website will make you want to stay, and find out more, leading to a purchase or new customer.

What is SEO?

SEO stands for Search Engine Optimisation. In other words, it’s a way to position your brand to be as visible as possible on search engines. Search engines like Google are what people use to search for information online. To help people out, Google ranks websites higher that are more relevant to what it thinks the searcher is looking for. The more relevant the content of your website is to the keywords they type into the search bar, the higher your website will be ranked and the more traffic you’ll get! Thanks to SEO, people will be using your services and products instead of your competitors. It’s definitely worth it to learn how to optimise your website to attract search engine traffic.

SEO is a marketing strategy that helps increase traffic to a website. While it’s not guaranteed to draw in hundreds of visitors, it is an important part of your business marketing strategy to ensure your website gets the attention it deserves. Search engine optimisation uses a number of different techniques to improve search results. Some of the most effective SEO strategies include increasing the page ranking of the website, writing quality content, and adding keywords to the site.


Having an online presence in the form of a website is crucial in today’s Internet-driven world. When you want the best, you need to go to the best, and that is where By George Digital can help. We offer high-quality SEO content for all your business needs. If you’re looking to have a successful online business, you’re going to need a great website. By George Digital can help you build an online presence right from inception – content writing, website design, development, graphic design, and SEO services. Why not give us a call today to discuss your needs.

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