There was a time a decade ago when befriending Google was enough to market products and services.
Today, social media marketing has become equally important.
All businesses, big and small, local and multinational, recognise the crucial importance of social media for their growth and popularity. Everyone today has accounts on different a variety of media platforms and they get to know about events as they happen across the world through social media sites such as Facebook, Twitter, Instagram, and LinkedIn. People use their social media account not just to interact with their friends and family members but also to learn how important influencers are engaging with content, services, brands, products, and events.
Being Google’s friend.
Social media has become an integral part of the lives of most people whether they are old, young, or even the very young. For businesses, it is important today to not only befriend Google and other search engines but also various social media platforms. Your website can get organic traffic directly from Facebook, Twitter, and Instagram. There are businesses that are benefitting greatly from their social media strategy as they are getting a huge amount of traffic and sales from visitors arriving from various social media sites.
Be Authentic, develop a positive image.
With your target group of customers spending hours on social media platforms, it becomes necessary to not only have a strong presence on Facebook and Twitter but also to advertise on social media to catch the attention of these customers. It is not a secret anymore that the buying behaviour of most people is heavily influenced by what their friends say and feel about different products and services. If the majority of your friends say nice things about a product or service, you are likely to purchase the product whenever you need it. This is the reason why businesses are so keen on developing a positive image of their brand on social media platforms.
One way of marketing on social media that has become very popular these days is referred to as influencer marketing. Influencers or social influencers are men and women having a good following on social media sites like YouTube, Facebook, Twitter, and Instagram. If these influencers endorse a product or say a few nice things about some products in their videos, the popularity of these products increases significantly. People following these influencers get a cue and help by increasing the sales of the company products and establishing brand recognition.
Depending upon which social media platforms your target group of customers spends their time on, you can devise your social media strategy and market your products accordingly. We can help with some FREE advice. Visit our website for further information.